Tracy Leeds is a graduate of the MFA Design program at The California College of The Arts in San Francisco where she concentrated in graphic design. Drawing from her client-side roots, Tracy specializes in crafting compelling brand identities through strategic graphic design and animation. I help small to mid-size companies transform their visual presence, enabling businesses to communicate their core message with creativity and impact.
Previously, Tracy was a long-time marketing and media executive. Her most recent role was Chief Operating Officer at StarMedia Network, the pioneering Internet media and technology company for Spanish and Portuguese-speaking audiences worldwide. At StarMedia, she was responsible for all consumer and client-facing aspects of the organization and helped lead the company to a successful initial public offering. Before StarMedia, Tracy held a wide range of product management, marketing, and media operations roles at Playtex Family Products, Johnson & Johnson, Time Warner Cable, Catalog1, and AT&T.
Tracy holds a B.A. in American Studies from Yale University and an M.B.A. from Harvard Business School. Since moving to San Francisco in 2003, she has served as the Senior Director for Strategic Development at Common Sense Media and as a trustee of The San Francisco Art Institute and The Bay Area Discovery Museum. She currently serves on the Leadership Council of The Center for Reproductive Rights. Tracy is the Chairperson of The Deans Task Force at The Yale School of Art and a member of Yale's "For Humanity" Campaign.